SMS may be an older technology, but it has advantages that newer messaging apps cannot match. SMS works on every phone ever made. It does not require internet access. It does not need an app install. And SMS open rates are around 98%, far higher than email. An SMS QR code combines the reliability of text messaging with the convenience of QR scanning.
How SMS QR Codes Work
An SMS QR code encodes an sms: link with a phone number and optional message body. When someone scans it, their phone opens the default messaging app with the number and message pre-filled. They tap send and the message goes out as a standard SMS.
How to Create an SMS QR Code
- Open a QR code generator that supports the SMS content type. URSAQR has it as a built-in option.
- Enter the phone number in international format (e.g., +1 555 123 4567 for US numbers).
- Optionally enter a pre-filled message body. Keep it short and clear.
- Customize the QR code design and download.
Best Uses for SMS QR Codes
- Customer support. Some customers prefer texting over calling or emailing. An SMS QR code gives them that option.
- Appointment reminders. Patients or clients can text to confirm or reschedule appointments.
- Promotions and contests. "Scan and text the keyword JOIN to enter our contest." This is a classic SMS marketing tactic that still works.
- Order status. Customers text their order number to get a status update.
- Emergency contact. Put an SMS QR code on equipment or in facilities for reporting issues.
- Real estate. "Text this code for more information about this property."
Tips for SMS QR Codes
- Use a dedicated SMS number if possible. Your personal cell number may get more messages than you expect.
- Set up automated replies for common keywords. Services like Twilio make this easy.
- Be aware that SMS is not encrypted. Do not ask customers to send sensitive information like credit card numbers via text.
- Test the QR code on multiple phones. SMS handling varies between iPhone and Android.
- Include the phone number in text near the QR code as a backup for people who cannot scan.
Conclusion
SMS QR codes combine the universal reach of text messaging with the convenience of QR scanning. They work on every phone, do not require internet, and have open rates that email can only dream of. For businesses that want to offer a low-friction communication channel, SMS QR codes are a solid choice.
